Globe’s #MakeITSafePH cyber safety goes beyond its campaign promise

MANILA, Philippines, May 15, 2023–(BUSINESS WIRE)–As the world prepares to celebrate Mental Health Action Day on May 18, Globe, the leading digital solutions platform in the Philippines, highlights how a simple tech-enabled cybersecurity and safety campaign evolved into a meaningful movement that has gained support from various stakeholders, including commercial partners, the academe, and lawmakers.

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Globe’s #MakeITSafePH cyber safety protects children’s mental health in the digital age (Graphic: Business Wire)

Globe reintroduced the #MakeITSafePH campaign to promote responsible and mindful online behavior and raise awareness about cyberbullying, placing focus on its impact on Filipino youth and the role of parents and guardians to mitigate it. The campaign kicked off in June 2022 to coincide with World Social Media Day, followed closely by the launch of the #MakeITSafePH microsite shortly after.

Using blocked data, social listening, and crowdsourcing, the #MakeITSafePH microsite features a Cyberbullying Glossary, collecting common terms and emojis used in such acts alongside real anecdotes where these were perpetuated. Globe later turned these terms into digital and physical flashcards to bring parents’ learning offline, also partnering with external organizations to demonstrate how seemingly-harmless terms or emojis can be used against children.

Globe launched two digital films on social media to encourage visits to the website. The first film, “Parents Social Experiment,” showed how parents find it hard to decipher words and emojis that kids today use for cyberbullying, and how learning this novel language may help them better protect their children. The second film, “Off to School,” emphasized the impact of cyberbullying on children’s physical and mental health.

Globe also tapped KonsultaMD, its telemedicine platform that recognizes the need for digital and mental health. For a more holistic approach, the #MakeITSafePH site provides access

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